How to Start Freelance Writing in 2023

Step by Step: How to Start Freelance Writing in 2023

Freelance writing is a dynamic and lucrative way to make sustainable income online. In this article, we’ll provide a step-by-step guide on how to kickstart your freelance writing career in 2023. This comprehensive approach will help you establish yourself in the competitive world of online writing and turn your passion for words into a profitable venture.

Step 1: Evaluate Your Skills and Interests

Before you dive into freelance writing, take some time to assess your current skills and interests. Freelance writing encompasses a wide range of topics and niches, making it suitable for writers of varying levels of expertise. Whether you are an experienced writer or just getting started, there’s a niche that suits you. Make a list of your unique knowledge, skills, and interests, as this will be the foundation for your writing career.

Step 2: Choose Your Niche

Selecting a niche is a crucial decision that can significantly impact your freelance writing journey. While you can opt to be a generalist, it’s often beneficial to specialize in a particular area where you possess expertise. Your niche could be based on your professional background, personal interests, or any specialized knowledge you have. Specializing in a niche helps you stand out and positions you as an expert in that field.

Step 3: Research Your Niche

In step three, dive deep into researching your chosen niche. This step is all about identifying opportunities within your niche. Start by searching for publications, blogs, businesses, and websites related to your niche. Make a list of potential clients or platforms that might require freelance writing services. The more you know about your niche, the better you can communicate and provide value to your prospective clients.

Step 4: Create a Portfolio

Building an online portfolio is vital for showcasing your skills and attracting potential clients. Your portfolio should reflect your writing style, expertise, and the niches you specialize in. Consider setting up a professional website or blog to display your work. A well-organized portfolio will enhance your credibility and make you more appealing to potential clients.

Step 5: Sign Up on Freelance Platforms

While freelance platforms like Upwork exist, they aren’t always the best places to find high-paying clients. However, signing up on reputable freelance writing platforms like Contently, Skyward, ClearVoice, and others can be a starting point to gain experience and build your reputation. These platforms can help you find your first clients and hone your skills.

Step 6: Master Cold Outreach

The most critical step in building your freelance writing business is outreach. Instead of waiting for clients to come to you, take the initiative to reach out to potential clients directly. Create a spreadsheet with a list of businesses, publications, or agencies that match your niche. Send personalized letters of introduction to these prospects, introducing yourself and your services. Avoid generic, mass emails, and make each outreach personalized to demonstrate your genuine interest in their work.


Freelance writing offers a world of opportunities for writers to transform their passion for words into a sustainable income source. By following this step-by-step guide, you can embark on your freelance writing journey in 2023. Remember that consistency, personalization, and determination are key to success in the competitive world of online writing. With these steps, you can build a thriving freelance writing business and enjoy the flexibility and financial independence that it offers. So, let’s get started on your journey to becoming a successful freelance writer in 2023!